MCT Lexicon

Discover and learn the most important terms within Multimedia & Creative Technology

Choose a skillset

Web & Mobile

Everything about web development, mobile apps, frontend and backend development.

40 terms

3D & XR

Virtual Reality, Augmented Reality, 3D modeling and immersive experiences.

9 terms

Audio/Video

Media production, video editing, audio engineering and streaming technology.

15 terms

Business

Entrepreneurship, digital strategy, marketing, project management and innovation.

4 terms

Fablab / Maker

Hands-on making, prototyping, electronics, digital fabrication and experimenting with technology.

2 terms

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Filament

In a fablab context, filament is the continuous, thread-like material used as feedstock for FDM/FFF 3D printers. It is typically made from thermoplastic polymers (such as PLA, ABS, PETG, TPU) and is supplied on spools in common diameters like 1.75 mm or 2.85/3 mm. The filament is melted in the printer's hotend and extruded layer by layer to build a 3D object; material choice and printing settings affect strength, flexibility and surface finish.

Fablab / Maker

FDM

FDM is a 3D printing process where a thermoplastic filament is heated and extruded through a nozzle, depositing material layer by layer onto a build platform. In fablab and maker contexts, FDM printers are popular because they are relatively low-cost, sturdy and easy to operate. The method is well suited for rapid prototyping and functional parts, but has limitations such as visible layer lines, anisotropic mechanical properties (weaker between layers), and constraints in surface finish and very fine details.

Fablab / Maker

Customer Journey

A customer journey describes the sequence of steps, interactions and touchpoints a customer goes through from first contact with a brand through purchase and often post-purchase loyalty. It focuses on the customer's perspective: which channels are used, what expectations and emotions arise, and where friction or 'moments of truth' occur. In marketing and business the customer journey is used to optimize experiences, prioritize improvements and link KPIs to specific touchpoints.

Business

Go-to-Market Strategy

A go-to-market strategy is the plan an organization uses to bring a new product or service to market and reach the intended customers. It covers decisions about target segments, positioning, pricing, distribution channels, sales and marketing tactics, and the metrics used to measure success. In a business context the GTM strategy aligns teams, reduces launch risk, and ensures resources are focused to maximize adoption and early revenue.

Business

Value Proposition

A value proposition is a clear statement of the specific benefits a product or service delivers to a particular type of customer. It explains which problem or need is addressed, the unique benefits offered, and why the solution is preferable to alternatives. In a business context the value proposition sits at the core of marketing, sales and positioning: it guides messaging, prioritization and hypothesis testing with customers.

Business

Business Model Canvas

The Business Model Canvas is a visual template composed of nine interrelated building blocks that let you map and analyze an organization’s business model in a single page. It helps teams surface assumptions about customers, value propositions, infrastructure, financials and partnerships. The canvas is used for ideation, strategic discussion, prioritizing experiments and quickly communicating how a business creates, delivers and captures value.

Business