4 terms
Entrepreneurship, digital strategy, marketing, project management and innovation.
The Business Model Canvas is a visual template composed of nine interrelated building blocks that let you map and analyze an organization’s business model in a single page. It helps teams surface assumptions about customers, value propositions, infrastructure, financials and partnerships. The canvas is used for ideation, strategic discussion, prioritizing experiments and quickly communicating how a business creates, delivers and captures value.
A customer journey describes the sequence of steps, interactions and touchpoints a customer goes through from first contact with a brand through purchase and often post-purchase loyalty. It focuses on the customer's perspective: which channels are used, what expectations and emotions arise, and where friction or 'moments of truth' occur. In marketing and business the customer journey is used to optimize experiences, prioritize improvements and link KPIs to specific touchpoints.
A go-to-market strategy is the plan an organization uses to bring a new product or service to market and reach the intended customers. It covers decisions about target segments, positioning, pricing, distribution channels, sales and marketing tactics, and the metrics used to measure success. In a business context the GTM strategy aligns teams, reduces launch risk, and ensures resources are focused to maximize adoption and early revenue.
A value proposition is a clear statement of the specific benefits a product or service delivers to a particular type of customer. It explains which problem or need is addressed, the unique benefits offered, and why the solution is preferable to alternatives. In a business context the value proposition sits at the core of marketing, sales and positioning: it guides messaging, prioritization and hypothesis testing with customers.
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