Artificial Intelligence (AI)

Artificial Intelligence (AI) is the field of computer science that develops systems and algorithms capable of performing tasks that normally require human intelligence, such as recognition, reasoning, and decision-making. In a technology context, AI covers techniques like machine learning and deep learning, where models learn patterns from data to make predictions or classifications. AI applications range from search and recommendation systems in web and mobile apps to real-time image and audio processing in 3D/XR projects and post-production.

Imagine you build a mobile app that recommends personalized content; AI analyzes user behavior and click patterns to suggest relevant articles or products. In an XR project, a trained model can perform real-time body and face tracking on-device, enabling avatars to move correctly without streaming to the cloud. For audio/video production, AI can be used for automatic subtitling, noise reduction, and color grading: the model transcribes speech, removes background noise, and adjusts lighting based on learned examples.