Business Model Canvas

The Business Model Canvas is a visual template composed of nine interrelated building blocks that let you map and analyze an organization’s business model in a single page. It helps teams surface assumptions about customers, value propositions, infrastructure, financials and partnerships. The canvas is used for ideation, strategic discussion, prioritizing experiments and quickly communicating how a business creates, delivers and captures value.

Imagine you are building a subscription-based mobile learning app for coding skills. On the canvas you first define customer segments (beginner developers, students), then the value proposition (project-based lessons with feedback), channels (App Store, social ads, developer communities) and revenue streams (monthly/annual subscriptions). You also specify customer relationships (community, in-app support), key activities (content production, platform development), key resources (developers, video studio), partners (instructors, payment providers) and cost structure (hosting, marketing, licensing). With this setup you can quickly identify the riskiest assumptions (e.g. willingness to pay) and design MVP experiments like a landing page or a limited beta with paid trial users.