MCT Lexicon Multimedia & Creative Technology
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CMS

A CMS (Content Management System) is software that enables users to create, manage, and modify website content without needing technical knowledge of HTML, CSS, or programming. Popular platforms like WordPress, Drupal, and Strapi provide user-friendly interfaces for content editing, media management, user permissions, and website customization through themes, plugins, or APIs.

Web & Mobile marketing

Customer Journey

A customer journey describes the sequence of steps, interactions and touchpoints a customer goes through from first contact with a brand through purchase and often post-purchase loyalty. It focuses on the customer's perspective: which channels are used, what expectations and emotions arise, and where friction or 'moments of truth' occur. In marketing and business the customer journey is used to optimize experiences, prioritize improvements and link KPIs to specific touchpoints.

Business marketing ux

OG Image

An OG (Open Graph) image is the preview image that appears when a webpage is shared on social media platforms like Facebook, LinkedIn, Twitter, and messaging apps like WhatsApp and Slack. Defined in the HTML head using meta tags, this image significantly impacts click-through rates as it creates the first visual impression of your shared content in crowded social feeds.

Web & Mobile frontend marketing

SEO

SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking in search engine results pages through various techniques. It involves optimizing content with relevant keywords, improving HTML structure and metadata, ensuring fast page load times, making sites mobile-friendly, and building quality backlinks from reputable sources.

Web & Mobile marketing