3 of 3 terms found
A customer journey describes the sequence of steps, interactions and touchpoints a customer goes through from first contact with a brand through purchase and often post-purchase loyalty. It focuses on the customer's perspective: which channels are used, what expectations and emotions arise, and where friction or 'moments of truth' occur. In marketing and business the customer journey is used to optimize experiences, prioritize improvements and link KPIs to specific touchpoints.
A hi-fi (high-fidelity) wireframe or mockup is a detailed, polished representation of a user interface that closely resembles the final product. It includes actual or realistic content, real images, exact brand colors, proper typography, spacing, and often interactive elements. Hi-fi designs are created after concepts are validated and serve stakeholder presentations, user testing, and developer handoff.
A lo-fi (low-fidelity) wireframe is a quick, rough sketch of a user interface that focuses on layout, structure, content placement, and user flow rather than visual design details like colors or typography. Often created with pen and paper, whiteboards, or simple digital tools, lo-fi wireframes enable rapid exploration of ideas and early feedback before investing time in detailed designs.
Lexicon Assistant
Hi! I am Lex, your personal lexicon assistant. Feel free to ask me questions about the terms in the lexicon or about Multimedia & Creative Technology!